4 juli 2019 Marketing 2 min

Grow Faster With Direct Mailing - Part 8: MailChimp x Zapier

Andy Greenwood

Integrate MailChimp with Zapier

Grow Faster with Direct Mailing is a nine-part series about how an event organiser can use Direct Mailing to get more out of their ticket sales. In this part you'll read about integrating MailChimp with Zapier.

In an earlier blog, we spoke about what tools you can use with MailChimp; one of the tools we mentioned was Zapier. In this blog, we’re going to take a closer look at the connection between MailChimp and Zapier and how you can use this yourself.

What is Zapier?

Zapier is a tool that automates manual processes; certain time-consuming manual changes can now be done instantly by Zapier.

When you use Zapier, you link two tools together (Zapier calls this ‘Making a Zap’). First, you select the App you would like to create a zap for and then pick a trigger, which is what causes Zapier to start a process. Secondly, you can add an action which needs to be carried out in a secondary tool (or the same tool, depending on functional support).

That’s all fine and dandy, Andy, but it’s a bit vague…

You’re right, it is still a bit vague. It takes a little while to understand Zapier. Recently though, we added Eventix to Zapier as a tool, which means the two can be used in conjunction.

If you choose Eventix as a triggering app in Zapier and select a placed order as a trigger, then you can select MailChimp as the action and have Zapier add the subscriber to the selected mailing list. This is very basic, but also the only relevant option for you as an organiser (at the moment).


This simple link with Zapier can save you quite a bit of time (and we all know time is money…) by making sure you don’t have to manually update your mailing list. Every new visitor - or visitors who change their information - will automatically be updated by the link with Zapier. This can save you hours of work that you would have spent messing about in Excel files, and instead, you can spend your time doing the things you’re better at.

Zapier can be a complicated tool to use and we’d love to help you get a grip on it. That’s why we wrote this handy step by step guide on how you can make a zap. It might cost you a little bit of time to get a feeling for it, but it’s worth the investment; the time you can save far outweighs the time spent navigating the learning curve.

Good luck with saving yourself some time! If you have any questions or feedback feel free to contact us through

Author image

Andy Greenwood

Content Marketeer

Once took a peek behind the scenes at events and never wanted to leave again. Has a serious passion for music and plays guitar in his band.