1 juni 2019 Facebook 4 min

Grow Faster With Facebook - Part 4: The Introduction of the Facebook Pixel

Andy Greenwood

The Introduction of Facebook Pixel

Grow Faster with Facebook is a ten-part series about how an event organizer can use Facebook to get more out of Facebook Business Manager. In this part you'll read about the introduction of Facebook Pixel.

If you are using Facebook to promote your event or are planning to do so in the future then there is an indispensable tool you may like to use in order to make optimal use of the aforementioned conversion funnel: the Facebook Pixel.

What is Facebook Pixel?

The Facebook Pixel is a piece of code that you integrate into your ticket shop. The Pixel gives you a range of extra possibilities when it comes to advertising on Facebook and Instagram. Due to the pixel, you receive extra information about the people who clicked on any link to your ticket shop and what they did in the shop. It also allows you to measure the results of an ad campaign and stimulate your ticket sales. This information will allow you to be more accurate in your advertising, for instance, you could focus on a target audience which is similar to your most loyal visitors. In this guide, you can read how to install a Pixel in your ticket shop.

Follow the conversion of a page

Conversion could be explained as being the degree to which visitors take action on your website or ticket shop. You can see which tickets have been selected, which optional products have been added to the order and how often a visitor entered the shop.

Optimise your ads

When you start advertising on Facebook you can make the target audience of your ad as specific as you would like. If you make use of the pixel, it will send information to Facebook about the kind of people that are interested in your content and convert. We also communicate the turnover of every ad to Facebook so you will always know what the return on investment is for your advertisement campaigns.

Create your target audiences

Thanks to the Pixel you will gain insight into the contact points which people have with your online outputs. This includes things like how often a page is seen, which tickets have been selected in the ticket shop and what pages your visitors have been on. Using this information you can create a custom audience.

Reach your audience again

Visitors that you have gathered information about through the pixel can be reached again, but it’s important that there has been actual contact with the pixel: This is called retargeting. Using the tracking data that you gathered via the pixel you will be able to show your ads again, which can be done as accurately as you like. You could choose to focus on people who have selected specific tickets or people who reached a certain step within the ticket shop.

Would you like to get started with pixels right away? Send your pixel to us via

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Andy Greenwood

Content Marketeer

Once took a peek behind the scenes at events and never wanted to leave again. Has a serious passion for music and plays guitar in his band.