7 mei 2020 Marketing 7 min

How do you set up the donation button on Facebook?

Deborah Schoonen

Now that a lot of events have been cancelled (Dutch events aren't permitted until after the 1st of September), lots of organisers are in financial difficulty. As an organiser, you want to ensure that your event can continue to exist. There are various options and initiatives available to help you get through these difficult times. One of these options is the ability to collect donations through Facebook.

Donations for your event

Loyal fans and visitors that would like to donate can make a huge difference when it comes to your event. Every little bit helps in this time, as a lot of people are having trouble making ends meet. That's why we at Eventix spend time exploring the possibilities of asking your visitors and loyal fans for donations. Recently, we launched a new feature which allows visitors of events which have been cancelled or rescheduled to donate (a portion of) their ticket value to the organiser. Another such way of collecting more money for your event is the donation button on Facebook.

By using the donate function in our system, you can make it easy for visitors to donate while they are requesting a refund. The feature also increases the chances of them donating. The added benefit of using the donate button on Facebook is that it allows fans and followers who haven't purchased a ticket (yet) to make a donation as well and support the event. If you're aiming to get the most out of donations, it's a good idea to consider using both.

There's a good chance you may already be familiar with the donate button on Facebook. In the past, you could use this to get your friends riled up about a particular charity or cause. Now, Facebook has added the option to start a fundraiser for a personal cause. As an organiser, you can request donations through your page and add a donation button to your posts. We'll walk you through how to get your fundraiser started, step by step.

Follow these steps to set up your donation button on Facebook

If you're an SME, and you get into financial trouble as a result of the coronavirus, you can set up a personal fundraiser through your personal Facebook account. Fundraisers aren't available for pages, so only for personal accounts. You can start a fundraiser using the following steps:

  1. Go to Fundraisers on Facebook.
  2. Click on the + Raise Money button and select Personal Cause
  3. Under Choose a Category click Business
  4. Choose the target amount and select an end date for the fundraiser
  5. Enter a name for the fundraiser and add a short description
  6. Choose a cover picture for the fundraiser and click on Create

Once you've followed these six steps, you've created your fundraiser, and it's ready to be shared. Facebook may ask you to provide permission or documentation from the business owner, allowing you to receive payments.

Facebook has a few rules when it comes to setting up your fundraiser. One of them is that you can only request donations. What they mean by this is that you're not allowed to offer any products or services in return. That means you can't reward people with prizes, tickets, shares, coupon codes or anything like that.

Once you've set up the fundraiser, you can share your fundraiser by posting a message. Then you can also add the donation button to your Facebook page by taking the following steps:

  1. Go to your event's page
  2. Click on + Add a Button. If you've already added a button in the past, you click on Edit Button.
  3. Select Shop with you or make a donation, then Donate and then Next
  4. Click on Finish

Donations through Instagram

For now, Instagram only allows you to collect donations for non-profit organisations. By using the donation sticker, which you can easily add to your stories, you can ask your followers to donate to your chosen non-profit organisation. Recently, Instagram Live has begun to offer this functionality as well. It isn't possible to raise money for personal causes (yet).

What should you keep in mind when using the donation button?

The amount of money that you raise through donations isn't the net amount that you'll receive. Facebook takes 1,51% off each donation and a further €0,30 for the transaction fees. It could also be that there are taxes to be deducted from the amount you've raised. Whether you pay tax (and how much) depends on the total sum that you've raised and what fundraiser's goal is, for instance. The money raised by the donation sticker is a gift and therefore counts as turnover tax. If you pay out any of the money you raised to yourself, or keep it as profit, you'll need to pay income tax as well.

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As a consequence of the coronavirus, Facebook is incredibly busy keeping track of all of the requests to start personal fundraisers. Therefore, it can take a while before your fundraiser is approved. The sooner you set up your fundraiser, the sooner you'll be able to start collecting donations. Once you've received a donation, the money will be transferred to you within six days.

Keep your visitors involved

Visitors aren't going to give their money to just anybody. It's crucial that you stay in contact with them and keep your communication honest. By staying active on social media and sharing fun things about your event, you can ensure that your visitors remain enthusiastic about your event. Even if your event has been cancelled, you can do all sorts of things to keep your visitors involved. By continuing to communicate clearly with your visitors and fans, you increase your chances of receiving donations and more importantly; you make sure they can't wait to be at your event as soon as they can.

Are you interested in other creative solutions organisers have come up with?

Check out our blog!
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Deborah Schoonen

Content Marketeer

Can regularly be found at the Dutch festivals during summer. Enjoys good music and beautiful stories and is always planning her next trip abroad.