How do I manage promotional codes?

Find out how you can use discount codes as a promotional tool or as a reward for your loyal visitors.

We think it's nice to do something special for your visitors every once in a while. Doing so can make them remember you more fondly and perhaps even help persuade them to visit your event again! Promotional codes are a perfect example of this.

While ordering tickets through your ticket shop, visitors can use promotional codes to receive the discount you offer. These discounts are applied through the 'Enter a promotional code'-field at the bottom of your ticket shop.

If your promotional code input isn't visible, make sure you didn't accidentally hide it while styling your ticket shop. You can read more about styling your ticket shop here

How can I use my promotional codes?
There are several ways to use promotional codes, it just depends on your preferences. Would you like to use the same discount codes for multiple events? No problem. What about a promotional code that is only valid for a particular day, event or show? No problem.

All you need to do is follow these steps:

1. Go to your 'Dashboard', click on ‘Manage’ in the menu on the left and then select ‘Promotional codes'.

2. Click on ‘New’ to create a new campaign.

3. Now you can give your campaign a name and start tweaking your settings. There are three different types of discounts you can choose from:

  • Fixed discount: This option lets you determine the total amount of discount subtracted from the original price.

  • Percentage discount: This option lets you set a specific percentage of discount given to the ticket buyer.

  • New price: This option lets you determine what the new price will be that the visitor has to pay for a ticket. 

Give your campaign a clear name and description. This will make it easier to distinguish between your campaigns once you have created more.

4. In the same menu, you’ll be able to determine the period during which the promotional codes will be valid. Don’t forget to select the products the discount will be valid for. To do so, click on ‘Discounted products’ and select the tickets. Make sure to hit ‘Save’.

The ‘Status’ button allows you to manually enable or disable your campaign. This gives you the freedom to decide if you want to cancel or activate your promotional codes in an instant.

5. When you have finished the campaign settings, you will be redirected to a page where you can start setting up the codes. However, if you want to access this page you can do so by pressing the ‘Promotional codes’ icon in the Manage Promotional Codes Settings menu.

6. Here you are given the choice between generating the codes, creating your own code and more. There are two options here which are important:

Reused across orders: This lets you determine how many individual orders can be placed with the use of the promotional code. 

Reuse per order: This lets you determine how many tickets can be purchased per order with this promotional code.

The ‘Do you want to generate codes manually?’-option is toggled off by default as this can be a time-consuming process. If you would like to generate your own promotional code (e.g. in order to convey a more personal message) you can toggle the option on.

It's best to use computer-generated codes for direct emails or when every recipient needs a unique code.

7. Once you click on ‘Save’, you will receive an overview of your promotional codes. This overview allows you to edit, disable or delete your tickets. Your generated discount codes can be downloaded as a .CSV on the bottom right. 

8. If you would like to check which codes have already been used, go back to the 'Dashboard'. Press the button ‘Orders’ and go to the ‘Order list’. Here you’ll see which customer used a code and which code it was.

EXTRA TIP 1: Once opened in Excel, the codes look like this (below). Be sure to keep track of which codes you’ve sent out. Our example shows a simple ‘X’ after the codes we have sent out to visitors.

EXTRA TIP 2: You can apply a promotional code through the ticketshop URL. For example, if your shop URL is and you have the following promotional code for this ticket shop: TJEYATFDM, you can apply the promotional code to every purchase in the ticket shop by adding ?coupon=TJEYATFDM to the shop URL. The resulting shop URL is as follows:

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