How do I sell tickets through Instagram?

Find out how to sell tickets for your event on Instagram

Instagram is one of the largest social media platforms and is an excellent platform for promoting your event and engaging with your audience. Generally speaking, organisers tease their events, artists and activities on Instagram, but how do you sell tickets through Instagram?

How do I sell tickets through Instagram?

Currently, there is no way to implement your ticket shop through Instagram. However, you can link to your ticket shop in your account’s bio. Keep in mind that you can only link to a single website in a post. If you have multiple shops for different events, you can use a tool such as or Linktree to link to all of your ticket shops.

An alternative is to use link stickers. Link stickers allow you to add a clickable link to your stories, which you can select from their list of interactive stickers when you’re creating your story.

  1. On Instagram, click on the ‘+’ icon in the top-right corner

  2. Select ‘Story’ from the menu

  3. Create the content you want to use to promote your event

  4. After you’re done setting up the story, tap the sticker icon at the top of your screen

  5. Search for the ‘Link’ sticker and tap on it

  6. Type or paste the URL that you want the sticker to link to

  7. Place your sticker

  8. Share your story

If you’re posting multiple times (or on multiple platforms), you may be interested in finding out which of your posts on which platform was most successful in drawing in ticket buyers. To find this out, you can use our trackers, which can generate a unique link for each post. If you would like to read more, please check out our guide on how to use tracking links

If you have any questions, please feel free to contact us through the chat in the bottom-right or by sending an email to