How do I sell tickets through TikTok?

Find out how you can sell more tickets for your event with TikTok.

TikTok is an increasingly effective channel through which you can promote your event. Generally speaking, organisers tease their events, artists and activities on TikTok, but how do you go about selling tickets through TikTok?

How do I sell tickets through TikTok?

As TikTok is primarily a video-based platform, there are currently no ways in which you can integrate your ticket shop. The only way you can currently sell tickets for your event through TikTok is by advertising on the platform. There are a variety of ad types that you can use to promote your event on TikTok: 

  1. TopView

  2. Brand Takeover

  3. Branded Hashtag Challenges

  4. Branded Effects

  5. In-Feed Ads

Of these, the TopView ads have the highest click-through rate for the call-to-action and the lowest skip rate. In-Feed Ads are also relatively effective and much cheaper to use. If you want to link your ad to your ticket shop, you can follow these steps to find the link. Before you can post any ads on TikTok, you’ll need to register your account as a business.

Please read our blog if you would like to read how to sell more tickets through TikTok and why it is an excellent platform for promoting your event.

If you’re posting multiple times (or on multiple platforms), you may be interested in finding out which of your posts on which platform was most successful in drawing in ticket buyers. To find this out, you can use our trackers, which can generate a unique link for each post. If you would like to read more, please check out our guide on how to use tracking links.

If you have any questions, please feel free to contact us through the chat in the bottom-right or by sending an email to