Driving global growth in the Hard Techno scene

Verknipt has made significant strides in the music festival scene. Established eight years ago, Verknipt initially focused on house music but shifted to hard techno in 2021. This strategic pivot, coupled with their ability to host a festival amid global restrictions, propelled their growth.

14 October

7 min. read

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Background

Verknipt is a renowned event organisation that has significantly impacted the music festival scene. Established eight years ago, Verknipt initially catered to house music enthusiasts but has since shifted its focus to hard techno, especially since 2021. That year, they were among the few lucky organisers who managed to host a festival amidst global restrictions, marking a pivotal moment in their journey. From this point onwards, their target audience quickly changed, and the events shifted from focusing on House to Hard Techno. Since then, their audience has expanded, and their events have grown in scale and popularity.

JUL

Verknipt ArenA - World's biggest techno rave 2024

Sat Jul 20 22:00 – Sun Jul 21 07:00

Johan Cruijff ArenA, Amsterdam

Expansion and Growth

From its beginnings, Verknipt has experienced exponential growth. By 2023, ticket sales doubled from their 2021 numbers, with a remarkable 94% increase. They have expanded their reach to 12 countries across Europe and South America, with a significant presence in both regions. Their 2023 ticket sales hit an impressive 150,000, showcasing their strong market presence and the increasing popularity of their events.

97 %

Increase since 2021

New countries since 2021

150 K

Tickets sold in 2023

APR

Verknipt Portugal 2024

April 24 - April 25

Pavilhão Carlos Lopes - Lisbon, Portugal

JUN

Verknipt Festival 2024

June 08 – June 09

Strijkviertel - Utrecht, Netherlands

JUN

Verknipt Croatia Holiday Festival 2024

June 30 – July 04

Zrce Beach - Novalja, Croatia

JUL

Verknipt ArenA - World's biggest techno rave 2024

July 20 – July 21

Johan Cruijff ArenA - Amsterdam, Netherlands

Challenges and Solutions

Diverse market requirements

With Verknipt's expansion into multiple countries, they encounter a significant challenge in catering to the diverse needs and preferences of their international audiences as well as different national regulations. This necessitates the ability to offer various ticket types and packages that appeal to different segments of their market.

Solution

Flexible ticket types

Eventix's solutions allow Verknipt to offer various ticket types and packages tailored to different markets, enhancing customer satisfaction.

These include:

Tickets for multi-day events

Verknipt's events range from single-day to full-blown festivals. Our system is flexible, allowing them to offer tickets and products that match the type of event.

Travel Packages

For Verknipt Croatia, ticket buyers can reserve accommodation packages from third parties, ranging from apartments to beach houses, villas, and hotels. Once a package is purchased, the system sends a corresponding ticket for the event.

Arena ticketing

For Verknipt Arena, the largest hard techno event in the world, we created a custom integration that allows Verknipt’s various ticket types to be scanned by the third-party turnstiles installed in the Amsterdam ArenA. This enables Verknipt to process the 20.000 attendees’ tickets within minutes.

Regional Tickets

By introducing tickets that become available based on the ticket buyer’s IP address, Verknipt made the purchasing process more appealing and affordable for local customers.

Boat tickets

For Verknipt Croatia, Eventix helped create separate boat tickets for special ‘boat party’ activities.

Shuttle Bus Tickets

Verknipt offers transfers from major airports, train stations, and urban centres for various events. These transfer tickets can be purchased in their regular ticket shop alongside tickets for the event.

Lockers

Ticket buyers can reserve lockers in advance of the event, ensuring they have a place to store valuables during the event.

Currency and payment method adaptation

Operating in multiple countries also meant dealing with various currencies and preferred payment methods. To increase sales and customer satisfaction, Verknipt needed to ensure that local customers would feel comfortable purchasing tickets.

Solution

Multiple currencies & payment methods

The ability to handle transactions in various currencies is vital for international events. Eventix's platform allows Verknipt to cater to local preferences and regulations, making locals more likely to purchase tickets when offered in their currency and using their preferred payment method.

Integration with local partners

Adapting to different market conditions and requirements also requires seamless integration with multiple local partners, from ticket vendors to accommodation providers.

Solution

Comprehensive integrations

Eventix's ability to integrate with multiple partners provided Verknipt with the flexibility needed to adapt to different market conditions and requirements seamlessly. This comprehensive integration capability ensured that all aspects of event management, from ticketing to accommodations and transport, were efficiently handled.

Conclusion

“

"By making full use of Eventix's advanced ticketing solutions, we managed to navigate regulatory landscapes, cater to diverse cultural preferences, and grow exponentially. Eventix's continuous support and innovation have been crucial in addressing the evolving challenges of international event organization. The ongoing collaboration and shared commitment to finding solutions have made Eventix and Verknipt ambitious partners."

Michelle from Verknipt

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Ticket support

Ticket shop

Tracking

Dashboard

Door management

Support

Integrations

Finances

Secondary Sales

Festivals

Food & Beverage

Exhibition

Business

Club Night

Sports

Concert

Theatre

Venue

Case Studies

Knowledge Base

Help Centre

Blog

Webinars

Industry events

Organiser support

Ticket support

Driving global growth in the Hard Techno scene

Background

Expansion and Growth

Challenges and Solutions

Diverse market requirements

Tickets for multi-day events

Travel Packages

Arena ticketing

Regional Tickets

Boat tickets

Shuttle Bus Tickets

Lockers

Currency and payment method adaptation

Integration with local partners

Conclusion

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